|Global Technology at Work Report
01 December 2011
"Brilliant, thanks Alex! You did such a great job for us, that if the need for your services arise again, you will be our first port of call"
- Sharon Fergus, Managing Consultant, TNS Technology
On behalf of Dell, TNS conducted extensive research into how workers in different countries view the workplace and the role of technology in the workplace.
Due to changed timescales from the client, the team at TNS suddenly found themselves under intense time pressure to produce the resulting report.
So they called me in. Within a week I turned the data into seven 500-word country reports. The final report can be viewed here: http://i.dell.com/sites/content/shared-content/campaigns/en/Documents/Report2_The_Workforce_Perspective_Global.pdf
It gained an outstanding quantity and quality of media coverage including:
Global press release http://content.dell.com/us/en/corp/d/press-releases/2011-12-07-dell-intel-consumerization-of-it-global-research.aspx
Microsite http://content.dell.com/us/en/corp/d/campaigns/the-evolving-workforce.aspx (be sure to check out the video under the Multimedia tab)
Global report http://i.dell.com/sites/content/shared-content/campaigns/en/Documents/Report2_The_Workforce_Perspective_Global.pdf
Reuters global wire story – mentions TNS http://www.reuters.com/article/2011/12/07/uk-technology-workplace-survey-idUSLNE7B600V20111207
Market watch -
http://www.marketwatch.com/story/dell-and-intel-global-research-reveals-emerging-markets-faster-to-embrace-consumerization-of-it-2011-12-07 (Also get a name check here)
Video on CNBC –
Print this article