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Alex Blyth



Deloitte Entrepreneurship Report 2012-13


Every year Deloitte interviews several hundred entrepreneurs and presents the findings of this research in a detailed report.

This year I wrote the copy for the report:

- attending planning meeting with representatives from each of Deloitte's service areas to agree key themes and structure of report

- providing detailed outline of report for internal team to approve

- interviewing several senior Deloitte executives to quote them in the report

- sourcing, interviewing and quoting third party experts

- writing more than 6000 words

- making a series of amends as the report was approved by Deloitte departments including Risk

The report was launched on 19th November 2012 at an event in the City attended by business owners, entrepreneurs, investors, and members of the business press.

You can download a PDF here:

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