How to Pitch Ideas to Editors
30th July 2013
[ Book now ]
Every week newspaper and magazine editors are bombarded by hundreds of ideas from journalists and PRs. Only the very best pitches get accepted. In this half-day open course I share my secrets of devising, writing and delivering pitches that get results.
- Clarifying your key messages
- Identifying your target media
- Working out what matters to them
- Deciding who to pitch to
- Writing a killer pitch: how to grab attention, what to say and what not to say, speaking their language
- How to follow it up
- Turning rejection into a relationship
However, this is not just a theory class. Throughout the afternoon you will put together a real pitch, and at the end of the day you'll e-mail it to an editor.
Following the course you will work with me on four pitches. We will hone them, applying the principles learnt in the training session. This will ensure that you really take on board the learning. The end result will be that more and more of your pitches are accepted by editor at the top publications.
Half day open course - £295 + VAT per delegate.
"I sent out a pitch for an article after your course and have just secured my 5th article from it – yes the fifth journalist came back to me today over a month after it went out!!! I think that your training must have something to do with it as I have never had so many journalists/editors accept an article based on one pitch!!!"
- Director, Vitis PR
"The Times has just accepted one of my pitches and asked me to write it! I would never have never created this opportunity without your pitch training. And you can quote me on that!"
- Renee Woolfik, PR Manager, Directory of Social Change
"I wanted to say how much I enjoyed your course. It was a great balance of practical and theoretical techniques that I can apply to my day-to-day work without feeling the need to drastically change my working practices."
- Layisha Laypang, Senior PR Executive, Kingston Smith LLP
[ Book now ]