How to Write Copy that Journalists Actually Use
In-house course available on demand
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You work in PR, so good copywriting matters to you. You produce press releases, features, spokesperson quotes, product releases, news stories and so on.
Some gets used, but not all of it - and you want to know why. You want to know what you need to change so more of what you write gets used by the top publications.
Or maybe you don’t. Maybe you have journalists lapping up every word you write and faithfully reproducing it for their readers. Maybe you just don’t care how much of your copy is actually used. If that’s the case, then this course can’t help you.
If however, you do want to learn how to improve your copywriting, if you are keen to get more coverage in the best publications, then this course can help you.It is a half-day course which covers:
• Why is good copywriting important?
• What is bad copy?
• The top five copywriting mistakes that PRs make
• How to work out what the journalist and readers really want
• How to focus on what matters
• How to express yourself clearly
• How to sell, but not over-sell, your message
• How to avoid common language mistakes
• A 20 step methodology to writing copy that journalists will actually use
You will also apply that 20 step methodology to a piece of real, live copy you’re working on at that time. Then, after the classroom session, you will send me a draft of four pieces of copy, as and when you write them. I will work with you to improve them, further embedding the learning points.
Price: £295 plus VAT per delegate
"I just wanted to say thank you very much for the training day yesterday. I found it hugely helpful - it was interesting, clear and focused (just like all my copy will be from now on..!) and it gave me a much better idea of how to really target and structure my writing."
Elizabeth Rhodes, Account Executive, Acumen PR
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