Media Training: print and broadcast
In-house course available on demand
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Through a one-day training session, two experienced journalists and training consultants, Helen Croydon and Alex Blyth, give you the skills you need to perform well in media interviews and get the coverage you want in print, on radio, on television, and online.
Why do you need it?
The media can help you promote your company, increase your market share and raise your personal profile. But, if managed incorrectly, it can also destroy your reputation and damage your company beyond repair. No matter how senior, how experienced, every single senior executive should at some point in their career receive training in this area.
This isn’t just about avoiding the sort of gaffes that Gerald Ratner made famous 20 years ago, and Gordon Brown recently reminded us are so easy to make - this is also about giving you the confidence to convey your company’s positive messages clearly, calmly and effectively.
You will develop the skills and knowledge needed to perform well in a media interview. You will be comfortable dealing with the in-depth, challenging questions that print journalists pose, you won’t be thrown when a broadcast journalist puts a camera and microphone in your face, and you will become adept at delivering the sharp soundbites that make you stand out whatever the media.
What does it cover?
In a full-day session we cover the following:
- why performing well in media interviews matters
- what journalists want from you
- what messages you want to convey through journalists
- how to present your message in such a way that the journalist has to use it
- how to control the conversation
- techniques for a clear, calm and successful delivery
- how the broadcast media work
- the 8 golden rules of broadcast media interviews
- how to build long-term relationships with journalists
During the day each delegate puts this theory into practice with roleplay interviews, firstly with a print journalist and then with a broadcast journalist using camera and microphone. After each roleplay we evaluate performance, providing constructive feedback to each individual.
Following the training session we further roleplay interviews by telephone. These are at times to suit delegates and all scenarios are devised specifically to replicate the real situations that executive will be facing.
Who are we?
The training is delivered by two practising journalists, Alex Blyth and Helen Croydon who will specialise in the print media and broadcast media respectively.
Print media training – Alex Blyth
Over the past decade Alex has been published in titles such as The Independent, Director, People Management, Media Week, Accountancy, Revolution, Training & Coaching Today, Marketing Week, Third Sector and PR Week, to name just a few. He has written three books - 'How to grow your business for entrepreneurs', published by Pearson, and '365 Ways to Cut Costs' published by the Directory for Social Change, were released in 2009, and "Brilliant Online Marketing", will be published by Pearson in late 2010. For more details see here: www.alex-blyth.co.uk
Broadcast media training – Helen Croydon
After starting her career as a breakfast newsreader and editor at Silk FM, Helen Croydon spent five years at ITN, first as a radio reporter and newsreader, then a video producer, reporter and presenter for online video clients including Telegraph TV, Blinx TV, Canoe TV, YouTube, Yahoo and MSN. She then launched and headed up a news service for Current TV and now freelances as a news producer and reporter for broadcasters including ITN Productions, NBC and ITV London, as well as writing for The Guardian, The Times, The Sunday Times, The Telegraph, and The Independent. She also writes a monthly column for The Erotic Review. For more details see here:
Between them, Alex and Helen have many years experience as media trainers and a long list of very happy clients. Here is a selection of what our clients have had to say:
"Over the years we have had several media training sessions and to differing degrees these have been of some use. However I never felt that any of these activities were based on a deep understanding of our industry. Recently Alex ran a series of media training workshops and training sessions for us. These sessions were not only based on a deep understanding of our industry but were also very enjoyable. They've produced a significant positive shift in the way we engage with the media and actively promote ourselves. I have recommended Alex to numerous people and we will definitely be using Alex on an ongoing basis."
- Neil Svensen, Chief Executive and Founder of Rufus Leonard - training delivered to his senior team of 16 people in January and February 2010.
“You managed to tell a couple of people who do not respond well to criticism that we weren't very good, in a way that meant we didn't walk out. Well done – that’s probably a first.”
- Richard Perry, Chief Executive, GyroHSR – training delivered to him and Chief Operating Officer, December 2009
"Thank you! Great refresher. Learnt some new tips and tricks. The structure of the 20 points made it easy to follow, and it was also great to look at others’ work and learn about their issues as well as my own. 10/10!"
- Victoria Morris, Head of Corporate Communications UK & Ireland, Henkel plc
How much does it cost?
For an in-house course at your premises we charge a sliding scale depending on how many delegates attend:
One: £1300 plus VAT
Two: £1400 plus VAT
Three: £1500 plus VAT
Four: £1600 plus VAT
- travel to your premises
- full day's training from two journalists
- all equipment including camera and microphone for broadcast roleplays
- DVD or online download of all recorded interviews
- detailed handout
We also expect your PR adviser to attend the training. While this is not at all compulsory, we find it useful so they can contribute their perspective, they know what you have learnt, and they practise preparing for media interviews with you. We do not charge for their place on the course.
We also occasionally run open courses with up to four executives from different companies. Each place on these costs £600 plus VAT.
In addition we offer follow-up roleplays. These are an excellent way of embedding learning for the long-term, and we recommend that you do at least two per delegate. For each one we charge £40 plus VAT.
To discuss further please e-mail or call:
Alex Blyth – firstname.lastname@example.org – 07940 768353
Helen Croydon – Helen@helencroydon.com
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